KKN Gurugram Desk | The Indian film industry is heading toward one of the most anticipated box office face-offs of the year. Two big films—Ajay Devgn’s action-packed sequel ‘Son of Sardar 2’ and the romantic comedy ‘Parama Sundari’ starring Janhvi Kapoor and Sidharth Malhotra—are currently slated to release on the same day, July 25, 2025. However, reports now suggest that the makers of Parama Sundari may push the release date to avoid clashing with Ajay Devgn’s mega-starrer.

The clash between a masala entertainer led by a veteran star and a fresh rom-com with a young pairing has sparked discussion among trade analysts, industry insiders, and fans alike. Here’s everything we know so far.

 What’s at Stake: A David vs Goliath Box Office Battle?

Ajay Devgn is known for commanding massive box office numbers, particularly in mass circuits and single-screen territories. His earlier film Son of Sardar (2012) was a commercial success, especially in North India, and continues to enjoy a strong fan base.

Now, with Son of Sardar 2 generating significant pre-release buzz, trade experts believe that any film releasing alongside it could suffer. According to insiders, Dinesh Vijan, the producer of Parama Sundari, is seriously considering rescheduling the film to ensure better box office performance and avoid getting overshadowed.

Current Release Date: July 25, 2025

As of now, both films are locked for a July 25 theatrical release, which could lead to a direct box office clash. But with July already crowded with romantic and comedy films, the producers of Parama Sundari are evaluating a possible shift to August 2025.

However, August comes with its own set of challenges. Films like ‘War 2’ and ‘Dhadak 2’ are also scheduled for release in that month, which means the makers have to choose their release window carefully.

 First Look of ‘Parama Sundari’: Promising a Vibrant Romantic Comedy

The first look of Parama Sundari was recently unveiled, showcasing Janhvi Kapoor and Sidharth Malhotra in colorful South Indian attire, dancing in scenic locations in Kerala. Directed by Tushar Jalota (best known for Dasvi starring Abhishek Bachchan), the film appears to be a light-hearted, vibrant romantic comedy with a strong regional flavor.

From lush backwaters to traditional costumes, the visual aesthetics hint at a film that blends mainstream Bollywood elements with South Indian cultural tones.

Early reactions to the teaser have been positive, with many appreciating the fresh pairing of Janhvi and Sidharth, and praising their on-screen chemistry.

 Why the Release Shift Makes Business Sense

Here’s why the Parama Sundari team is worried about the clash:

• Ajay Devgn’s fan following ensures a wide initial footfall, particularly in Tier-2 and Tier-3 cities.

• Son of Sardar 2 has strong franchise value, thanks to the popularity of the original.

• July already features multiple romantic-comedy releases, reducing the room for Parama Sundari to make an impact.

• With multiplex slots limited and screens often shared based on star power, Parama Sundari may lose out on prime-time shows.

For a film relying on youthful energy, quirky romance, and urban audiences, the timing of release can be crucial to box office success.

 Industry Insight: Strategic Postponements Are Common

Shifting release dates is a common strategy in Bollywood, especially when smaller or mid-budget films are up against big-banner projects. Over the past few years, producers have become more flexible, understanding the impact that release timing has on revenue.

A box office clash doesn’t just affect opening day numbers—it also influences:

• Screen count and distribution

• Media attention and reviews

• Social media buzz

• Audience footfall in the first weekend

Avoiding such conflicts can often result in better word-of-mouth traction, longer theatrical runs, and ultimately higher earnings.

 What the Makers Have Said (So Far)

Although there is no official confirmation yet, industry sources reveal that Dinesh Vijan and his team at Maddock Films are seriously evaluating a mid-August release slot. This would give them a better chance at targeting the Independence Day weekend, which often sees an uptick in box office performance.

The final decision is expected to be announced in the coming week.

“We want the film to be enjoyed by as many people as possible. A solo release helps us reach that goal,” a spokesperson from the team hinted.

 Upcoming Bollywood Releases in July & August 2025

Clearly, the August calendar isn’t completely clear either, but a two-week shift could still offer Parama Sundari a better chance than a direct clash with Ajay Devgn.

From a trade perspective, postponing Parama Sundari seems like a strategic business decision rather than an act of nervousness. The movie has potential and star value, but taking on a film like Son of Sardar 2 head-on might not yield the results the producers hope for.

Given the evolving nature of post-pandemic audience behavior, even mid-budget films now depend heavily on opening weekend buzz and screen availability.

A delay may just be what Parama Sundari needs to flourish without getting buried under the shadow of a larger release.