Salman Khan’s Sikandar: Why the Star is Keeping a Low Profile for Promotion

KKN Gurugram Desk | Salman Khan’s upcoming film Sikandar has been creating a buzz across the entertainment world. Fans are eagerly awaiting its release, especially since the movie is set to release around the time of Eid 2025. Despite the immense anticipation, Salman Khan, who is known for his active promotional activities for his films, is not putting as much effort into promoting Sikandar as expected. In fact, the promotion for the film has been rather limited, and the reasons behind this strategy are now coming to light.

Salman Khan’s Approach to Sikandar Promotion

The movie Sikandar, directed by A.R. Murugadoss, is slated to hit theaters on March 30, 2025. With such an eagerly awaited release, fans naturally expected Salman Khan to go all out promoting it, as he typically does with his films. However, this time, the promotional events have been significantly scaled down, which has left fans wondering why this highly anticipated film is not getting the typical Salman Khan promotional treatment.

The Reason Behind the Limited Promotion

According to reports from PINKVILLA, the major reason behind Salman Khan’s low-key promotion strategy is security concerns. At present, Salman’s public activities are restricted due to security issues. This has directly impacted the promotional efforts for Sikandar. While Salman is known for his hands-on approach when it comes to promoting his movies, this time the actor’s security situation has led to a more restrained promotional approach.

Salman Khan, being one of Bollywood’s biggest stars, has been in the limelight for many years. His popularity and the following he has are immense, but this has also brought with it security risks. The film’s promotional events, such as large-scale gatherings, have been avoided for the safety of the actor. This explains why the usual high-energy, public promotional tours and press events for Sikandar are noticeably absent.

The Cancellation of the Sikandar Trailer Launch Event

One of the most anticipated aspects of the movie’s promotion was the release of its trailer. Fans had been eagerly awaiting the trailer, which was expected to drop on March 23 or 24, 2025. The makers had even planned a grand trailer launch event, where they hoped to have around 30,000 fans in attendance. However, due to the ongoing security concerns, the event was unfortunately canceled. This is a rare occurrence in the film industry, where such large-scale promotional events are common for films with a superstar like Salman Khan.

While Salman Khan may not be making many public appearances for Sikandar, the actor and the film’s team have turned to digital platforms for promotion. In today’s world, digital marketing plays a significant role in reaching the masses. Salman and the team are utilizing social media, YouTube, and other online channels to create buzz around the movie. This method allows them to engage with a wide audience without compromising Salman’s safety. Despite the lack of traditional promotional events, Sikandar has already managed to generate significant excitement among fans, and the movie is performing well in advance bookings.

The Film’s Length and Genre

Fans have also been curious about the length of Sikandar. Directed by A.R. Murugadoss, the film is structured in two parts. The first part runs for 1 hour and 15 minutes, while the second part is 1 hour and 5 minutes long. This means that the total runtime of the movie will be approximately 2 hours and 20 minutes. This runtime is considered ideal for an action-packed film, providing just enough content without overstaying its welcome in theaters.

Additionally, the director has clarified that Sikandar is not a remake. While the movie offers plenty of action and thrill, it also promises an emotional storyline that will resonate with audiences, including Salman Khan’s loyal fan base. The film is expected to be much more than a typical masala entertainer, adding depth and emotion to the narrative.

Cast and Production of Sikandar

The cast of Sikandar includes some big names from the Indian film industry. Salman Khan plays the lead role, and he is joined by actress Rashmika Mandanna, who will also play a significant role in the movie. Apart from the two leads, the film also stars veteran actor Satyaraj, Prateik Babbar, Kajal Aggarwal, and Sharman Joshi in pivotal roles. The strong ensemble cast is expected to bring a compelling dynamic to the film, complementing the high-octane action sequences with solid performances.

The film is produced by Sajid Nadiadwala under his banner Nadiadwala Grandson Entertainment. Known for producing some of the most successful films in Bollywood, Nadiadwala’s involvement in Sikandar only adds to the film’s expectations. The film is being touted as a powerful action movie, with massive set-pieces and intense sequences that will keep viewers on the edge of their seats.

The Anticipation for Sikandar

Despite the lack of traditional promotional activities, the buzz around Sikandar remains high. Salman Khan’s loyal fanbase and the star power of the film’s cast and crew are more than enough to generate excitement. The film’s blend of action and emotion is expected to appeal to a wide audience, from action lovers to those who appreciate a strong emotional narrative.

Moreover, the film’s release around Eid 2025 gives it a special significance. Eid has traditionally been a time when Salman Khan’s films are released, and his films tend to perform extremely well during this festive period. The combination of Eid’s festive mood and the anticipation surrounding the film’s content is expected to result in strong box-office numbers.

The Future of Sikandar and Salman Khan’s Career

Salman Khan’s decision to scale back on the promotion of Sikandar might seem surprising to many, but it is a testament to the actor’s awareness of his own safety and well-being. In a world where the stakes are high for Bollywood stars, security concerns cannot be taken lightly. However, this does not diminish the film’s potential. In fact, Sikandar may end up being one of the most talked-about films of the year, thanks to its exciting mix of action, emotion, and the magnetic presence of Salman Khan.

The success of Sikandar will further cement Salman Khan’s position as one of the biggest stars in Indian cinema. Despite the hurdles he faces in terms of public appearances and promotion, his ability to create a buzz around a film without major promotional events showcases his enduring star power. For Salman, the focus remains on delivering a great cinematic experience, one that will captivate audiences both on-screen and off-screen.

Salman Khan’s Sikandar is one of the most anticipated films of 2025, and despite the low-key promotional strategy, it is already generating significant buzz. The film’s release on March 30, 2025, is set to make waves at the box office, especially with Eid falling around the same time. While security concerns have led to limited public appearances by Salman, the film’s digital promotion strategy ensures that it remains in the spotlight.

With a strong cast, an emotional and action-packed story, and Salman Khan leading the charge, Sikandar is poised to be a major hit. Fans may have to wait a little longer for the grand trailer launch, but the film’s high expectations and the excitement surrounding it make it one to watch out for. As the movie hits theaters, it will be interesting to see how it performs in comparison to other big releases in 2025, and whether Salman’s cautious promotional strategy will have any impact on its success.